sell by helping

Learn how to “sell” by helping, using a website consultant’s framework for running effective sales meetings.
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Sales doesn't need to suck

Whether you’re a freelancer or an agency owner, one constant is that you need to keep bringing on new projects to keep things rolling.

The problem though, is sometimes you end up with clients who:
  • Don’t want to pay the fee you want to charge
  • Keep telling you how to do your own job
  • And ignore all of your advice (no, dark blue text on a black background is NOT a good idea)
Ultimately, it might even feel like you’re just not getting ahead… no matter what you do.
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Hey it's me

A framework that helps

I've been in "sales" roles or run my own business for over 15 years now, and I'm pretty good at sales conversations. But when I first started, I sucked! I tried running meetings the way the person teaching me was telling me to do it, but it wasn't natural for me. It just felt sleazy and slimy.

It was pretty clear that I wasn't cut out for the always be closing kind of approach, so I went rogue and figured out my own thing based on stuff that mattered to me.

My sales framework is built off the principle of helping. My job, as the expert in my field, is to help people solve their problems in that area. And that's the approach that has ultimately led to me topping sales charts in every organisation I've ever been in, consulting with other organisations on their sales approach, and starting my own businesses.

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The course

After presenting at an industry event about my sales framework, I had heaps of people approach me to tell me how much it opened their eyes, and ask me about extra training. So much so, that I eventually decided to put it into a course structure.

The Sell By Helping Course is made up of four core modules, along with a bunch of bonus content.
Module 1: Mindset
The first module is all about the stuff you need to understand before even going into the meeting, so you go into it the right way.
Module 2: Understanding
The first part of the meeting is all about understanding your potential client, their business, problems they're facing, and what they want to happen.
Module 3: Education
Education is a key part of sales. This is how we differentiate from a lot of the lower level players in the field, and start setting off some light bulbs for our potential client.
Module 4: Closing
Closing isn't as scary as it sounds! It's just a bit more education about our processes, fees, answering any questions they have, and running them through the next steps (but it's how you end up landing the deal).
Bonus: Scripts, Templates, and Extra Content
The ever growing bonus section has a whole bunch of scripts and templates to get you started, as well as some bonus lessons that didn't fit in the core framework.
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Who the heck am i?

My name is Nick Gulic, and I run a small but highly profitable digital agency in Sydney, Australia.

Before starting my web agency, I used to consult on marketing and sales strategy to small businesses around Australia.

These days, I focus about half my time on the agency, and the other half on helping generally smaller web design agencies try become bigger ones. Of course, I make sure I've got plenty of time to spend with my awesome family, doing fun things like beach trips.

I'm not claiming that I'm good at everything, or that I have all the answers, but I definitely have some of the answers and get pretty good results for the people I work with.

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Does this actually work?

Firstly, it’s literally what I do for a living. For at least the last 5 years I've survived purely from my agency, and the previous 10 before that were spent either in sales roles or training sales people. And I still run my agency and sell websites TODAY, so this isn't stuff that worked years ago but isn't current anymore.

Secondly, a whole bunch of people have given me feedback about how much this course has helped them (I've put some examples here). There's been people who managed to drastically increase their prices, some who've closed deals in one meeting vs three, and some who've broken lengthy droughts of no sales.

This isn't some BS course with stuff that doesn't really work. This is a legitimate framework and approach that continually proves itself.

Some course feedback

Highly recommend this course!
Pure gold! The information in this course is 100% worth the value!
I just used the analogy script to help me close a deal with a client!
Just closed a 5 page brochure site for $5k thanks to the "Nick G" method lol
I secured $10k lead + $297 a month care plan!
I've closed $35k worth of business already this quarter.

Frequenty asked questions

What's your refund policy?
As this is a digital product, refunds are based on a "good faith" policy. You have up to 14 days after purchase to request a refund. Refunds are granted if you haven't consumed more than the first two modules. That should be enough to realise whether this course is right for you or not. 

Once you have consumed more than the first two modules, a refund will not be issued. And it will DEFINITELY not be issued if you consume the ENTIRE course and download all the bonuses - that's what is called a "dick move."
How long will I have to do the course?
Isn’t lifetime access the norm now? Well, lifetime access it will be anyway. Plus the entire course is accessible immediately - no waiting for shit to drip feed over 6+ weeks (although I do recommend you take your time with it, so the ideas and concepts can actually absorb into your brain).
Who is this course suited to?
I built this course for people who, like me, feel they do a great job for their clients and want to get paid what they feel their effort is worth. They don't really want to do anything manipulative or try force people to do things, and don't consider themselves to be slick or awesome at selling.
If that's you, hi!
Many of the examples are based around running my web design agency, but the principles can be applied across many industries. Having said that: if you're the type of person that needs to see examples that are specific to their own situation, and you don't have a web design agency, I'd suggest not buying at this time.
Who is this course NOT suited to?
If you're kinda meh at what you do, aren't really trying to do an amazing job for your clients, and think it's totally okay to lie or do manipulative shit to make a buck, do not buy this course. While you might get some good tips from this course, it's really made for people who want to offer a premium level of service and get paid appropriately.
If you're broke and have no money, and are going to need to borrow to pay for it, do not buy this course. While I'm sure it could help you make sales, don't ever borrow money to pay for a course. 
If you're totally happy with how things are going for you and have no interest in improving, do not buy this course (also wtf are you even reading this page for).
Will you teach me how to get leads?
This course is purely about running an effective sales meeting, not about getting leads. If you are looking for leads, there's some other courses I can recommend, just ask!
Do you have any maths to make this seem like a smarter decision?
  1. If you can increase the price of ONE website you sell by more than the price of this course, it’s paid for itself.
  2. If you land one website you wouldn’t have otherwise AND if your profit is more than the price of this course, it’s paid for itself.
  3. If the knowledge from this course lets you do both of the above regularly – then it’s potentially the smartest thing you ever could have done.
I'm not going to promise that this course will solve any big business issues for you, and you should try avoid getting suckered by marketing that focuses heaps on some future vision. What I will promise you is what I'm going to teach: a framework to run a sales meeting in a way that's proven itself to work for me and a large number of other agency owners. That's it.
If you have any other questions, just ask!

let's crush sales... together!

If you think learning this sales framework could help you close more deals, make more money, and work with better quality clients, then I invite you jump on board.
One time purchase
Access all 4 modules
Bonus Section
with Scripts & Templates
Lifetime access
(including improvements)
Let's do this
© 2023 Nick Gulic. All Rights Reserved.