See, nice and professional.

Kick boring
in the face

Epic AF websites, a weekly newsletter and a community for experienced solopreneurs sick of looking like everyone else.

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Why it matters

Standing out isn't optional anymore

When AI makes amateurs look just as professional as you do, how are you gonna justify that price you’re charging?

You've got to give potential clients something more than just professionalism. You need to look different to get their attention, then say something different to keep it. We've got to find the shit AI can't copy to make that happen.

Hi. I'm Nick.

I've been self-employed for over 10 years.

For most of it I tried being professional. I kinda did okay I guess, but there were heaps of quiet stretches that hurt the wallet. Nearly all my work was coming from my network too, nothing I did online got me anywhere.

Then I stopped giving a fuck and started showing up as myself. People paid attention, and I got some leads which was siiiick. But then when I redid my own site and embraced my personality, that's when shit really took off.

Websites are way more than just the look and feel. I'll help you figure out what yours needs to be to make some magic happen.

Epic AF sites need more than just nice design (but I do that too)

You want to stand out from your competitors, we need to figure out who you really are and why people should care. Lucky that's my specialty. I'll ask all the right questions and get all the right answers, and you end up with this epic AF website that makes you look awesome to the people that matter.

How to play

  • PositioningWhat makes you different to everyone else in the market.
  • Messaging and copyThe actual words for the site, but like... better.
  • Your offerMake sure what you're doing for people is a good deal.
  • DesignNo templatey looking stuff here, I'll make something super unique that fits you.
  • The buildClean AF code, top performance, all the good shit you'd expect.

Most solopreneurs spend $4,000 to $6,000 USD

  • Cass Whitaker Writer
  • VidZero Video production
  • Rachel Lounds LinkedIn Marketing Consultant
  • Maddimax Anytime Fitness franchisee
  • Creative Click My design studio

I don't work with everyone

Pick your character

This newsletter is the place to be

Get on the list
  • The Bouncer: Guest list only.
  • The Networker: I'm an influencer.
  • Cass: But I'm actually good at what I do.
  • The Guru: I used to be broke, but now I make 7 figures.
  • Cass: I don't really need 7 figures.
  • The Suit: Morals are nice for sure! Buuuuut money is way nicer.
  • Cass: That sounds so slimy.
  • The Networker: 10x. Hustle hustle.
  • The Grinder: AI can write in my voice. Saves heaps of time.
  • The Bouncer: Not tonight buddy.
  • The Bouncer: Never letting you in.
  • The Bouncer: You're not on the list.
  • The Bouncer: Keep dreaming, pal.
  • The Bouncer: Back of the line. Actually, go home.
  • Nick: Hey, you're better than these scumbags
  • The Bouncer: Yeah you're cool, go on in.
  • The Suit: Wait, what?
  • The Guru: Do you know who I am?
  • The Grinder: I have 40k followers!
  • The Networker: I literally have a podcast.
  • The Suit: This is so unfair.
  • The Guru: She didn't even pay for VIP!
  • The Grinder: I was here first!
  • The Bouncer: They're on the list!

What people say

Wow

Inbox

10 messages unread

  1. Corey Dodd MentoringStill Not Scared

  2. Cass Whitaker Website

    My website is so fucking good, it feels like ME. I compare it to my old site and realise how important your process and support was as I feel like the site really communicates my value and point of difference in a way it never did before.
  3. Joe Daniels Newsletter

    One of the few newsletters I actually enjoy reading!
  4. Kyle Van Deusen MentoringThe Admin Bar

  5. Eli Sundelson Newsletter

    The 🐐 of newsletters
  6. Elena V Newsletter

    The only newsletter i actually read!
  7. Rachel Lounds Website

    Nick helped me articulate and visualise what I wanted so smoothly and in breakneck speed. Creating something not only visually appealing but with a very clear proposition, bringing to life my services and case studies beautifully.
  8. Noah Briton MentoringThrive Design

  9. Katie Skelton Newsletter

    it’s very good. And that’s coming from someone who both DOES emails and generally finds most emails disappointing.
  10. Sarah Kuiken Newsletter

    Pretty sure you won’t get gonorrhea from reading THIS newsletter

Stuff people ask me

  • Most solopreneurs spend $4,000 to $6,000 USD. A single page site starts at $2,500, and it goes up from there with more pages, stuff like a blog or portfolio, or if you're selling stuff online. If you have a team then it costs more, cause a bigger business means more shit to figure out.

  • A site with a couple of pages usually takes around 3 to 4 weeks. Bigger stuff can take longer. That's everything though, strategy and copy included.

    It's usually stuff like waiting on feedback or when there's some sort of complex need (or you want me to use some weird AF system) that makes things stretch.

  • Nahhhh, that's my job! No offence but you're way too close to your own business to write about it properly. Most people end up sounding like garbage (even copywriters). I'll ask you a stupid amount of questions, dig for what actually makes you different, then write it so it sounds like you.

  • A bit, sure. It's an absolute coding champ (well, since I've trained it). And it's great to get some draft content in while I'm building so I'm not just pasting latin nonsense everywhere. But the end copy is all either fully created, or sometimes edited (if it somehow landed on a decent idea), by me. But 90% of the time the copy it generates is garbage and needs a full rewrite.

  • Cause a nice looking site does sweet FA on it's own. You need to understand your positioning and how to write about it, so the site actually gets the right kind of people reaching out. The design's job is to get their attention long enough for the words to do their job.

    If all you want is something pretty, I might not be the right guy.

  • Most of the time I work with solopreneurs, but I've been doing this for 10+ years and often build for teams and larger businesses. It just costs more, cause it's more of a pain.

  • Phase by phase, paid upfront. The deposit covers the strategy and concept work. Then you pay the next phase if you want me to do it. You're not locked in, or paying the entire thing up front.

  • Whatever fits you best. I usually use some modern CMS options, but I can do WordPress if you need it. I won't build on Wix/Squarespace/Webflow/Framer/etc though. While they're fine if you're doing it yourself, they're just not made for real developers.

    And yep, you can always update your own stuff once it's live.

    I can host and maintain your site starting at $40 USD a month ($70 if it's WordPress).

  • Nah. I'm in Sydney with clients all over the world. We'll find a call time that works for both of us, and the rest happens over email and Loom videos.

  • Sign up to my newsletter (it's free) or come hang out in the community for a small monthly fee. Then when or if you're keen, we can talk about a website.

Pick your adventure

Possible prizes

The idgaf newsletter

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The Bots of Rage Game

Free

Play Nick Gulic's Bots of Rage, a retro beat em up where you can kick boring in the face, for real.

Play the game

The idgaf community

$40 USD per month

Here's where I spend most of my time. Weekly live calls, message board thingy where you can ask questions, and lots more.

Let's hang out

Mentoring calls

$500 USD per session

Some people don't wanna air their biz troubles in public. I gotchu (well, if you're willing to pay ofc).

Book a session

Epic AF websites

Most solopreneurs spend $4,000 to $6,000 USD

Epic AF sites need more than just nice design (but I do that too)

I want one of these

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