I've been in "sales" roles or run my own business for over 15 years now, and I'm pretty good at sales conversations. But when I first started, I sucked! I tried running meetings the way the person teaching me was telling me to do it, but it wasn't natural for me. It just felt sleazy and slimy.
It was pretty clear that I wasn't cut out for the always be closing kind of approach, so I went rogue and figured out my own thing based on stuff that mattered to me.
My sales framework is built off the principle of helping. My job, as the expert in my field, is to help people solve their problems in that area. And that's the approach that has ultimately led to me topping sales charts in every organisation I've ever been in, consulting with other organisations on their sales approach, and starting my own businesses.
My name is Nick Gulic, and I run a small but highly profitable digital agency in Sydney, Australia.
Before starting my web agency, I used to consult on marketing and sales strategy to small businesses around Australia.
These days, I focus about half my time on the agency, and the other half on helping generally smaller web design agencies try become bigger ones. Of course, I make sure I've got plenty of time to spend with my awesome family, doing fun things like beach trips.
I'm not claiming that I'm good at everything, or that I have all the answers, but I definitely have some of the answers and get pretty good results for the people I work with.